Self Shot build Video for Norco Bicycles ahead of a bike giveaway at Crankworx Whistler 2024.
The brief was to go after a slightly more grungy old school vibe with the colouring, while being mindful of accuracy and precision, with a lot of close up and detailed shots.
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According to Kirk Youtube series.
Produced this video with Kirk McDowall, one of Norco's engineers and racers. A friendly and approachable explanation of some of their new high pivot platforms.
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